I am convinced that design—at least in the terms I understand it—cannot be performed by someone outside the company. I am absolutely convinced that this is true if products are designed as part of a larger system, like we do at Vitsœ.
Dieter Rams On Good Design As A Key Business Advantage
Why does design always have to be valorized as a “business advantage.” I know I’m swimming against the tide of design thinking and D-school here, but it bugs me every time. Design should just be.
It’s like that thing David Brooks does at the end of every column he writes on the humanities. You think, “Hey, I’m agreeing with David Brooks!” and then in the last paragraph he brings up Duke and how the humanities will actually help you as a business leader. And then you think, “Nope, still don’t agree with David Brooks.”